Blog

Even though summer is often considered the “off season” for many bakeries and confectioneries, there's a tremendous opportunity to boost dessert sales. To capture attention and drive … read more

Ah, the Advent calendar box. It’s a regular staple in the days leading up to Christmas, making the wait for the holidays just that much more magical. What started as a post-war tradition in … read more

Do you own a bakery and want to bring in more customers? You might have noticed that Gen Z – those born between the late 1990s and early 2010s – aren’t as easily drawn in by tra … read more

All candy shop owners are already well-aware of the importance of presentation. The way your sweets look on the shelf can make all the difference in grabbing a customer’s attention. You als … read more

We all know the saying — people eat with their eyes first. And when it comes to artisan chocolates and delicate pastries, packaging is just as important as the flavors inside. That’s … read more

Now that Valentine’s Day is over, you may find your candy shop left with a pile of heart-shaped boxes that didn’t make it out the door in time. Now, you might be thinking that you hav … read more